Delphine Reynaud
Author

Delphine Reynaud

Over the last 18 years, Delphine has worked in strategic development and marketing communications for companies including Gartner Events and Courvoisier. With a passion for experimental communications and influencer engagement specialist, she is currently Traackr’s VP Influence.
Top Influencers
[Interview] How to Get Inside the Mind of a Blogger with Andy Crestodina
Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.
How To
[Video] This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable
Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
Top Influencers
Influence in the Era of the Connected Consumers - Interview with Raymond Morin
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
How To
CMO Insights: The Role of Agencies in Influencer Marketing
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
Success Stories
L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing
Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.
How To
CMO Insights: 5 Keys to Identifying the Right Influencers
Discover key influencer identification best practices, which have been gathered from insightful conversations with marketing decision makers from major brands.
Success Stories
How Remy Cointreau uses Influencer Marketing to Build Relationships with its Target Consumers
Learn why and how Remy Cointreau, the French alcoholic beverage company, has made influencer marketing an essential pillar of its brand strategy.
How To
5 Real Challenges that Enterprises Face with Influencer Marketing
By considering these critical questions for your influencer marketing strategy, you’ll be set to make a true transformation in your organization.
Top Influencers
The 20 Most Influential Marketers at Festival of Marketing 2016
Who are the most influential marketers at Festival of Marketing 2016? Traackr’s technology platform provides the answer.

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Author
Delphine Reynaud

Delphine Reynaud

Over the last 18 years, Delphine has worked in strategic development and marketing communications for companies including Gartner Events and Courvoisier. With a passion for experimental communications and influencer engagement specialist, she is currently Traackr’s VP Influence.
Back to Blog
The Top 10 Sessions at Festival of Marketing 2016
Traackr News
The Top 10 Sessions at Festival of Marketing 2016
Join us at Festival of Marketing 2016! Here is our selection of the top 10 not-to-be-missed sessions.
By 
Delphine Reynaud
September 29, 2016
Top 12 Festival of Marketing Sessions
Internet Culture
Top 12 Festival of Marketing Sessions
The Top 12 Festival of Marketing sessions and speakers we're most excited about and that should provide great insight into the future of marketing.
By 
Delphine Reynaud
November 5, 2015
Loyalty is not for Sale: Courvoisier Case Study
Success Stories
Loyalty is not for Sale: Courvoisier Case Study
Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.
By 
Delphine Reynaud
November 13, 2014
The Rise of Influence in Sales
How To
The Rise of Influence in Sales
Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.
By 
Delphine Reynaud
June 24, 2015
How Orange France Executes and Measures its Influencer Strategy
Success Stories
How Orange France Executes and Measures its Influencer Strategy
Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.
By 
Delphine Reynaud
January 8, 2016
How Luxury Brands Leverage Influencer Marketing
Success Stories
How Luxury Brands Leverage Influencer Marketing
Learn how luxury brands leverage influencer marketing to optimize an event investment. Here is how De GRISOGONO works with influencers.
By 
Delphine Reynaud
September 30, 2015
Digital Marketing Revitalises Heritage Brands
Success Stories
Digital Marketing Revitalises Heritage Brands
Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.
By 
Delphine Reynaud
June 22, 2015
The Increased Importance of Social Influence in Brand Activation
Traackr News
The Increased Importance of Social Influence in Brand Activation
This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation.
By 
Delphine Reynaud
December 3, 2015
How Coca-Cola Identifies and Engages Influencers
Success Stories
How Coca-Cola Identifies and Engages Influencers
The first stage of influencer marketing is finding influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.
By 
Delphine Reynaud
September 30, 2015
The Top 9 Influencer Marketing Trends of 2016
Internet Culture
The Top 9 Influencer Marketing Trends of 2016
A recent McKinsey report quoted that social recommendations induced an incredible 26% of consumer purchases. These 9 trends continue to make an impact in 2016.
By 
Delphine Reynaud
February 10, 2016
The Top 10 Influential Speakers at DMWF London
Top Influencers
The Top 10 Influential Speakers at DMWF London
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.
By 
Delphine Reynaud
June 16, 2016

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