Delphine Reynaud
Author

Delphine Reynaud

Over the last 18 years, Delphine has worked in strategic development and marketing communications for companies including Gartner Events and Courvoisier. With a passion for experimental communications and influencer engagement specialist, she is currently Traackr’s VP Influence.

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Author
Delphine Reynaud

Delphine Reynaud

Over the last 18 years, Delphine has worked in strategic development and marketing communications for companies including Gartner Events and Courvoisier. With a passion for experimental communications and influencer engagement specialist, she is currently Traackr’s VP Influence.
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[Interview] How to Get Inside the Mind of a Blogger with Andy Crestodina
Top Influencers
[Interview] How to Get Inside the Mind of a Blogger with Andy Crestodina
Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.
By 
Delphine Reynaud
May 22, 2018
[Video] This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable
How To
[Video] This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable
Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
By 
Delphine Reynaud
April 5, 2018
Influence in the Era of the Connected Consumers - Interview with Raymond Morin
Top Influencers
Influence in the Era of the Connected Consumers - Interview with Raymond Morin
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
By 
Delphine Reynaud
March 12, 2018
CMO Insights: The Role of Agencies in Influencer Marketing
How To
CMO Insights: The Role of Agencies in Influencer Marketing
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
By 
Delphine Reynaud
February 7, 2017
L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing
Success Stories
L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing
Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.
By 
Delphine Reynaud
January 19, 2017
CMO Insights: 5 Keys to Identifying the Right Influencers
How To
CMO Insights: 5 Keys to Identifying the Right Influencers
Discover key influencer identification best practices, which have been gathered from insightful conversations with marketing decision makers from major brands.
By 
Delphine Reynaud
December 22, 2016
How Traackr Markting Uses Traackr For Influencer Marketing
Success Stories
How Traackr Markting Uses Traackr For Influencer Marketing
Here is a walk through of how Traackr's marketing team uses Traackr for their influencer marketing efforts.
By 
Delphine Reynaud
March 9, 2015
Influencer Marketing for the Modern Organization - An Interview with New Advisory Board Member Philip Sheldrake
Traackr News
Influencer Marketing for the Modern Organization - An Interview with New Advisory Board Member Philip Sheldrake
Philip Sheldrake has joined Traackr as an advisor to the board! We’ve asked him a few questions on influencer marketing and its future.
By 
Delphine Reynaud
October 17, 2014
How Remy Cointreau uses Influencer Marketing to Build Relationships with its Target Consumers
Success Stories
How Remy Cointreau uses Influencer Marketing to Build Relationships with its Target Consumers
Learn why and how Remy Cointreau, the French alcoholic beverage company, has made influencer marketing an essential pillar of its brand strategy.
By 
Delphine Reynaud
November 14, 2016
The Content Marketer’s Guide to Influencer Marketing
How To
The Content Marketer’s Guide to Influencer Marketing
To learn about how influencer marketing can add value to your content marketing programs, download: The Content Marketer’s Guide To Influencer Marketing.
By 
Delphine Reynaud
July 15, 2015
5 Real Challenges that Enterprises Face with Influencer Marketing
How To
5 Real Challenges that Enterprises Face with Influencer Marketing
By considering these critical questions for your influencer marketing strategy, you’ll be set to make a true transformation in your organization.
By 
Delphine Reynaud
October 18, 2016
The 20 Most Influential Marketers at Festival of Marketing 2016
Top Influencers
The 20 Most Influential Marketers at Festival of Marketing 2016
Who are the most influential marketers at Festival of Marketing 2016? Traackr’s technology platform provides the answer.
By 
Delphine Reynaud
October 3, 2016

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