I'm always on the lookout for great influencer marketing resources. As a marketing specialist at an influencer marketing company, I spend a good portion of my day researching for content to learn, share, curate, and join in the conversation.
Here are my top seven go-to sources for influencer marketing content (and other marketing things, too):
The Fast Traack Podcast
Season one of Traackr’s influencer marketing podcast, The Fast Traack, is making a name for itself as an important marketing resource in the influencer marketing space. I will admit that I am obviously biased in loving this podcast...however the premium guest list and timely, critical topics discussed here legitimately make this a must-have in your marketing podcast rotation - especially for those in the influencer or social media marketing space.
Hosts Evy Lyons and Mackenzie Newcomb's guests include digital marketing experts like, Lauren Thermos (Revlon), Scarlette Tidy (launched campaigns for OLEHENRIKSEN and Fenty Beauty), Bailey DuMont (Ancient Nutrition) and Maria Maddox (AmorePacific). Episode topics include: how to create ambassador programs, how influencer business models are changing, questions surrounding how your brand can tactfully weather COVID-19, how to throw a successful virtual influencer event, and more.
WIIM (Women in Influencer Marketing)
Woman in Influencer Marketing is the single best influencer related Facebook network community to be a part of. They have an informative podcast with great guests as well as several monthly meetups. WIIM is a great place to be.
MarketingProfs
MarketingProfs, created and managed by Ann Handley, is a blog/newsletter/forum/content machine. Ann is the queen of content, and she's in just about every marketing interview - so, you can see why her marketing community is well trusted! It's all about modern marketing practices from the best experts around, so expect the most up-to-date news and content (and influencer marketing knowledge).
If you're looking for more information on influencer marketing, want to connect with like-minded marketers, or want some good marketing reading, I hope this list will find you! What other resources do you check out for influencer marketing content?
Business Insiders “Influencer Dashboard” newsletter
Business Insider has a large variety of topics you can subscribe to when you sign up for their newsletter. Just go to their sign-up page and check the Influencer Dashboard box to get emails about “what's new in the business of YouTube, Instagram, and the influencer industry at large.” I always learn something new and entertaining when reading their weekly emails, I’d highly recommend it!
Spin Sucks Blog
MarketingProfs, created and managed by Ann Handley, is a blog/newsletter/forum/content machine. Ann is the queen of content, and she's in just about every marketing interview - so, you can see why her marketing community is well trusted! It's all about modern marketing practices from the best experts around, so expect the most up-to-date news and content (and influencer marketing knowledge).
Top Reporters We Follow
These are the journalists we look to on the regular because they are tapped into what's happening in the fast-moving influencer and internet culture, often as it pertains to brands. Go straight to the source with our top go-to journalists:
Taylor Lorenz is a technology reporter for the New York Times who primarily covers internet culture. Some of the biggest stories in the last few years have come from Taylor, who quickly climbed the ranks of journalism-- getting her footing at The Daily Beast and The Atlantic before landing at the NYT. She writes about top Youtubers, TikTok trends and Influencer news and often breaks the story before anyone else.
Emma Sandler is one of our all-time favorite writers over at Glossy (previously at Forbes.) She typically covers Beauty Trends but from an internet culture/technology viewpoint. We highly recommend reading her articles to see who is trending in the beauty industry and what marketing techniques are working for the moment.
Alexa Tietjen over at WWD writes fashion, influencers, technology and the places in which they intersect. From internet drama to technological advancement, Alexa covers it.
TopRank Blog
TopRank Online Marketing, headed up by Lee Odden, is known for their innovative work in content marketing, social marketing, SEO, and influencer marketing (among other strategic marketing work). Their blog is basically a peek inside the minds of the super smart professionals at TopRank. I especially like that their content always offers actionable insights - which is extremely helpful for strategies like influencer marketing.
@slashed.it
Unsah is a social/influencer marketing expert who shares her to-the-point advice for long-term success in the industry. She shares easily-digestible, valuable insights through her Instagram @slashed.it, and I’d highly recommend following her. Hat tip to Geo West of Happy Cat, an influencer marketing agency in London.
I hope these top 7 resources provide you with some inspiration and information to help improve your own marketing practices.
If you’d like a freshly curated collection of relevant influencer marketing resources and news articles designed to help marketers elevate their influencer marketing program, sign up for Traackr’s weekly Matters of Influence newsletter.