According to Scott Cook, co-founder, Intuit, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” In fact, a Nielsen report shows that 84% of worldwide consumers trust recommendations from people they know above all other forms of advertising. In this digital age where your brand’s chance of survival depends on the opinion of the consumer, it’s more critical–now than ever–to regain control of the conversation.
It’s Time to Reclaim Your Brand
As a marketer, it’s time to reclaim your brand. And this, of course, begins and ends with the customer–but the real magic happens when you win over the people your customers trust the most: the influencers.
Influencer marketing is quickly becoming an important component of your company’s marketing practice and you already know (some of) your key influencers. Now, you’re itching to figure out how to engage and build lasting relationships with these influencers.
Create an Ongoing Plan to Engage with Influencers
By creating an ongoing plan to engage with influencers, you’ll create lasting, relevant connections with the people your customers trust the most. Thereby connecting your future customers with your brand. This practice has been adopted by leading organizations that rely on building relationships with their influencers and access the communities that value their knowledge and trust their opinions. Welcome to your elevated influencer marketing practice, we have a feeling you’ll stay for the long haul.
What’s the Key to Winning Over Influencers?
Let’s start with the basics. Get to know your influencers first–and then help them. Do so regularly, even if they don’t ask for it–and without expecting anything in return.
The key to winning over your influencers is to put their needs before your own. Consider the following questions to ask (and answer) to help you reach your influencers in an authentic way:
- What motivates your influencers? Why do they do what they do?
- Where would they see value in interacting with your brand? How would it help them?
- What kind of initiative would bring meaning to them?
- What will you do to connect these dots?
How to Get Started With Influencer Engagement
One challenge organizations often encounter in implementing influencer marketing programs is taking those first steps to engage with influencers. There’s often this moment of fear that you might not be following best practices, offending someone, saying the wrong thing – we all know the feeling.
That’s why we created The Marketer’s Guide to Mastering Influencer Engagement. We want to help you get on the fast “traack” to reaching the right influencers at the right time. By downloading this hot-off-the-presses guide, you’ll learn ways to elevate your influencer marketing practice like never before. This means moving beyond influencer discovery to build relationships and engage in meaningful conversations with key influencers to your brand.
Read this guide and you’ll walk away with the ability to:
- Listen to understand your influencers and uncover key opportunities for engagement
- Integrate an “always-on” influencer strategy to optimize your current marketing campaigns
- Outline your engagement strategy and action plans to build relationships with influencers
- Learn how best-in-class companies gain traction with effective influencer engagement
Are you ready to get started? There’s no time to waste, you have some new friends to make. Download our newest guide today.