Before the age of the Internet, beauty advice was hard to come by, limited to magazines and advertisements. Now platforms such as YouTube, Pinterest and blogs, revolutionized the way beauty tips and tricks are shared.
For consumers looking for beauty advice, from product reviews to makeup tutorials to hair tips and skincare ideas, everything is easily accessible on the Internet. Because of this, many beauty brands entered the conversation through influencer marketing - from partnering with vloggers, to sponsoring models Instagram posts, to building product review programs. The beauty industry is built off customer reviews and recommendations, which influencers can greatly enhance. Consumers look to beauty influencers for honest advice from real people.
Although, today it seems like everyone is trying their hand at creating beauty advice content - the space is quickly becoming diluted with influencers. As a marketer looking to work with beauty influencers, how do you find the right influencers who can make an impact for your brand to maximize your investment?
Using Traackr's free Top 10 Influencer Report, we generated this list of the Top 10 Influencers in the Beauty space. For reference, the keywords used to generate this list were: makeup, glam, beauty, and lashes. (I chose to focus more on “glam” makeup influencers for my search.)
Top 10 Influencers in Beauty
1
Lilly Ghalichi
Co-Owner/Designer, Femme Noir Swimgerie
Entrepreneur, Reality Star, Attorney at Law, Blogger, Designer, GLAMAZON. #GhalichiGLAM
2
Hillary Kerr
Co-Founder/Co-CEO, Clique Media / Who What Wear
Co-Founder: http://WhoWhatWear.com, http://www.MyDomaine.com & http://www.Byrdie.com. Also: lover of puns, pomeranians & panache.
3
Rati Tehri Singh
Owner & Co- Founder, LA Edukreation Pvt Ltd
Mr. Husband; IMBB; Life; Travel; Fashion; Movies; Books..in that order.
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4
Christine Mielke
Founder, Editor In Chief, Temptalia
The life and times of a beauty blogger who loves all things makeup and beauty! Stay connected for sneak peeks, reviews, and behind-the-scenes insights!
5
Dave Iackie
Editor in Chief, BEAUTY the guide
Editor of BEAUTY the guide & Cityline beauty expert.
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6
Jane Cunningham
Beauty Writer/Blogger/Vlogger/Consultant/SocialMedia, Beauty Blogger
Find me on Periscope at Britishbeautyblogger and Instagram @britbeautyblog.
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7
Shannon Harris
Beauty Blogger, Shaaanxo
Writing a bio is really stressful so im just gonna let you know that im a youtuber and i also love food and puppies and makeup.
8
Arika Sato
Talent, Maker Studios Inc
fashion/beauty/fitness blogger http://arikasato.com biz email: arika@arikasato.com
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9
Courtney Nawara
Beauty Blogger, Phyrra.net
Cruelty Free Beauty, Alternative Fashion
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10
Rachel Zoe
Editor-in-Chief, The Zoe Report
I wear many hats...mother, designer, stylist, editor, author. Get daily fashion and beauty inspiration from me & my team at http://thezoereport.com