Why choose Traackr over CreatorIQ?
Traackr gives you clear, actionable insights to help you optimize your investments and crack the code to high-impact influencer marketing.
Precision
Know exactly what works, where, and why with deep performance insights split by paid vs organic, product categories, content types, and more.
Holistic benchmark
Understand the impact of ALL creator activities on your SOV and take action with a fully integrated Benchmark that pulls in all mentions.
Transparent metric
VIT, Traackr’s Brand Vitality Score, provides a transparent and scalable way to measure and enact change on your influencer program, unlike EMV which is opaque and misleading.
Here are a few more reasons why Traackr helps you drive greater impact, faster, compared to CreatorIQ:
AI-powered content fit assessment
Make smarter vetting decisions in less time with AI-generated content summaries.
Reviewing creator content is all manual and time-consuming.
Smart relationship management
Save time organizing your community with automated segmentation in dynamic groups.
Community organization is all manual.
Deep content insights
Drive greater engagement with deeper performance metrics like video view rate, boosted engagement rate, VIT rate, etc. that tell you how to optimize.
Basic vanity metrics like impressions and engagements don’t tell you which content is truly effective and how you can improve future collaborations.
AI boosted content detector
Improve your boosting strategy by decoding your competitors paid amplification efforts and wins and comparing with your own.
No visibility on boosted content performance for your brand or your competitors.
Budget optimization
Maximize your ROI by analyzing creator spend efficiency (cost per engagement, cost per video view, etc.) and making better decisions on who to partner with.
Limited cost metrics are not automatically calculated and don’t provide the full picture of spend efficiency.
Solutions for every position
Executives
See what drives growth across brands and regions.
Program owners
Gain visibility into performance and efficiency.
Practitioners
Automate tasks, stay organized, and show impact.
Global enterprises
Scale with consistent data and measurable results.
DTC
Get organized and deliver business growth.
Creators
Partner with brands that value advocacy, not vanity.
Customized across every industry
Learn more- Beauty & Personal Care
- Fashion & Apparel
- Food & Beverage
- Consumer Electronics
- Media & Entertainment
- Retail
- Travel & Hospitality
- More
Ready to prove the impact of influence?
