IMPACT Live: The Art & Science of the Creator Experience

It’s a creator’s world and brands are just living in it.

The sooner we adapt, the sooner we can thrive. But the path to rockstar-level creator love is murky at best.

During this virtual conference, we’ll break down why your creator experience will drive ROI and make sure you’re ready for 2023. Listen to learn:

• Why creator loyalty is essential for maximizing ROI
• The keys to combating creator churn (the #1 metric to fear)
• How to design a compelling creator experience for your brand

Rise of Creators

New KPIs to Manage Your Creator Strategy

Strong creator partnerships lend to strong influencer marketing programs. Nicolas Chabot, Traackr's Chief Customer Officer, shares how creator retention, or your ability to work with creators over the long haul, is important in contributing to the ROI of your influencer marketing program.  

The Future of Creating

Gaining Confidence to Explore Marketing in the Metaverse

It’s easy to roll your eyes at new technology… but what gets us excited at Traackr is how innovation can inspire new ways of creating and collaborating. In this session, you’ll hear from Lauren Thermos, Senior Director, Global & US Integrated Marketing, E.L.F. BEAUTY, as she provides a glimpse into how brands can (or might have to) embrace the metaverse.

Our Favorite Brands to Work With

And What Makes Them Great 

What makes a brand partnership great? We invited Alice Hampton, Founder of ACP Management, Nikki DeRoest, Celebrity Makeup Artist, and Kat Stickler, TikTok phenom to talk about their favorite brands to work for and what exactly makes them great. 

How Brands Design Experiences

That Nurture Lasting Creator Relationships

During this fireside chat with Tiphaine Neveu, Head of Influence, PR and Social at Club Med, and Sarah Shaker, Head of Brand Engagement for Maybelline New York, you'll hear how these two brands work with creators in different ways to achieve their influencer marketing goals.