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A No-Nonsense Approach to Influencer Marketing Measurement
A No-Nonsense Approach to Influencer Marketing Measurement
Past
Upcoming
On Demand
Tuesday, January 19, 2021
at
12:30pm EST
Join us for a workshop on influencer marketing measurement with featured guest, Lauren Thermos, Director of Global Media & Marketing at Revlon and cofounder of Cut the Crap, a strangely sensical marketing event that highlights the meaningful over the trendy. You'll learn how to:
- Identify and set the right objectives for your influencer marketing campaigns
- Understand the 3 categories of influencer marketing metrics and how they work together
- Create a measurement plan that drives continuous improvement
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Agenda
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Speakers
Lauren Thermos
Director of Global Media & Marketing, Revlon & Cofounder, Cut the Crap
Evy Lyons
Chief Marketing Officer, Traackr
@ traackr
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