The Second Wave of Influencer Marketing

Over the past decade influencer marketing has gone from experimental to essential: beauty brands now partner with influencers to build awareness, engage with consumers, and even drive sales. So how do you succeed in an increasingly saturated space? What are the secrets to achieving consistent, measurable success with your influencer marketing programme?

During this webinar we'll explore how one global brand has evolved its influencer marketing programme over time to drive growth. We’ll cover: 

• Wella’s journey in influencer marketing from early adoption to sophistication. 
• The role of technology in consolidating, coordinating, and optimising complex multi-market programs. 
• How the brand leveraged competitive benchmarking and Traackr’s Brand Vitality (VIT) Score to improve performance and measure ROI.