Workshop: Getting the Most from Your Influencer Product Seeding

While influencer product seeding (aka gifting) campaigns are great for driving awareness and sales, they have a dark side. Many brands waste time, money, and product without even knowing it — negatively impacting their ROI and, in the worst cases, the environment. 

Watch the recap of this 45 min workshop on how to tackle the biggest challenges that product seeding campaigns hold with influencer and entertainment marketing consultant, Bette Ann Fialkov.