What is the State of Influence: Fashion Trends 2024 Report?

We are pleased to announce our new State of Influence: Fashion, which covers the first eight months of 2024! In this State of Influence report, you’ll get top fashion brand strategies, creator insights, and rising trends from an analysis of data covering 2024 so far. 

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Key highlights include:

• Fashion creators are posting less content in the US, UK, and FR, but video views for their content continues to climb (hint: Instagram has a big part in that)

• While organic fashion brand mentions still make up the majority of the conversation, sponsored content is beginning to build amongst creators with larger followings

• 5 emerging fashion trends, with insights on the creators and brands involved in those trends 

• Top fashion creators in the US, UK and France by VIT 

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We also take a look at the strategies that leading fashion brands like Nike, Adidas, SHEIN, and more are implementing to create impactful influencer marketing programs. Download the report to access the full findings.

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“Consumers are no longer just consumers, they are actively participating in the making and storytelling of brands. Social media trends that make their way around creator and social media communities are just one way that this kind of creative participation come to light. My advice to brands that are looking to tap into this type of power is to make sure that they hold true to their values and image. Trends and creator partners are the most impactful when they truly align with your brand!” - Iris Coker, Director of Influencer Marketing at Kate Spade