Top Brands in Creator Marketing: October Leaderboard Report

What is the Creator Marketing Performance Leaderboard Report?

Each month, we publish a data-rich report spotlighting the top beauty and fashion brands excelling in creator marketing across the US, UK, and France.

This report spotlights the top-performing brands across overall, organic, and paid creator campaigns—ranked using our proprietary VIT (Visibility, Impact, Trust) metric. 

In addition to the leaderboard rankings, each edition features two in-depth brand case studies that unpack the strategies behind their standout performance and reveal how they’re winning with creators.

‍

We break down performance through the four core levers of impact:

• Creator Volume: The number of unique creators mentioning your brand
  
  
• Frequency: How often each creator posts about your brand (mentions per creator)
  
  
• Average Audience Size: The reach and relevance of their audiences (reach per mention)
  
  
• Content Performance: The views and engagement their content generates (VIT per 1,000 followers)
  
  

Use this report to benchmark your brand, uncover competitor strategies, and stay on top of creator marketing trends in fashion and beauty.

‍

Want to know where your brand ranks? Check out our Creator Marketing Performance Leaderboard. 

‍