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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Will influencer marketing last?

The rise of influencer marketing

What I learned about influencer marketing in B2B – from SAP Ariba and Traackr

7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

Are Influencers the Customer-Centric Lever Marketing Needs in 2018?

Brandspeak: Influencers are the Customer-Centric Lever Brands Need

Influencer Solutions Will Become a Core Component of the Marketing Stack

MTA Week Watch: Marketo Acquires Bizible, Influencer Marketing is a Game-changer for Enterprises, Getting over FOMO in MarTech

Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

Charlotte Tilbury reveals the secrets to Instagram success and Kim Kardashian's NPD advice

Term Sheet -- Friday, April 27