Influencer Engagement

Community building is an essential aspect of a marketer's social strategy. Learn how you can build a community with influencers. 

Thank Goodness It's Influencer Marketing Friday. This week you'll catch up on the latest articles on influencer authenticity and top best practices.

Although the FTC updated its advertising guidelines more than three years ago, it looks like brands are finally starting to pay attention.

Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.

Why scaling influencer marketing through long-term relationships is more efficient when one person owns the role of influencer marketing.

Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?

Why should you care about a customer-centric approach to influencer marketing? Get proven, influencer-driven insights to keep the big picture in mind.

Here is a roundup of 11 top resources to help marketers create expert influencer marketing strategies for their brand.

Get the breakdown: top 3 hurdles in influencer marketing and the framework you need to overcome them.

Continue your path toward influencer marketing proficiency with these insights from Traackr and Mark Schaefer on aligning with the buyer’s journey.

MarketingProfs' Rob Zaleski reveals tips for influencer outreach so you can avoid being the one influencers joke about in their private Slack channels.

Without proper information for influencer marketing, you're in danger of doing it wrong. Here are the most dangerous myths about influencer marketing.