Influencer Marketing

Hear the top influencer management and relationship tips that have helped make Maybelline and Club Med compelling to creators.

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.

Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.

Hear the top influencer marketing tips these creators and their talent manager would recommend to any brand.

Discover the top 10 US beauty brands who "won" influencer marketing this year and the creators who helped them get there.

Beauty influencer data shows that fragrance shopping hauls are trending despite economic concerns. Has the lipstick effect migrated to fragrance?

It can be difficult to find influencers that make good partners for your affiliate program. This guide will help you get started.

Your monthly beauty trends and analysis, featuring Armani Beauty, Glossier, and Maybelline!

Discover the influencer marketing strategy that earned LULA Beauty recognition from industry publications like WWD and Allure.

Learn how Bite Toothpaste Bits earns more social media mentions and better influencer content from product seeding campaigns.

The outdoor industry is one of the best when it comes to influencer marketing strategies. Learn what these brands do well and come away with 4 actionable tips.

Your monthly influencer beauty trends and analysis, featuring Olaplex, Charlotte Tilbury, and Typology!