Influencer Marketing

Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.

How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.

In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.

We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.

How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.

How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.

Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.