Influencer Marketing

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.

See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.

Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers. 

In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

The Engagers is an ongoing interview series with Earth's Mightiest Marketers. In the edition, we speak with David Smooke about social media engagement.

Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.

Uncover new insights from Influence 2.0, a landmark study among major brands that evaluates the current and future state of influencer marketing. 

In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.