Influencer Marketing

Sanofi DX project is a great example of taking a disruptive path toward providing thought leadership for medical purpose.

Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.

Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.

Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.

Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.

Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.

A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.

We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.