Influencer Marketing

Learn about the latest TikTok trend, “unsexy products”, and what insights it sheds on consumer behavior and beauty influencer marketing.

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Discover some of the top AAPI owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).

Learn what the most common and costly mistakes are in influencer marketing measurement, and how to avoid them.

Data indicates creator mentions of Stagecoach are up — is it the new Coachella for influencer marketing? Learn more.

Mega creators, Anna Kai and Ava Lee, share their top tips for becoming content creators at Traackr’s 2024 IMPACT NYC event.

Takeaways from IMPACT NYC experts— which social platform to post on, how to collaborate with creators, influencer marketing measurement, and more.

Creators can turn your local product launch into a massive success. Here are 3 local influencer marketing campaign tips you should know.

Influencer marketing experts at Dove, Maybelline NY, and Beauty Independent share best practices for building a value-driven influencer marketing program.

Strong creator relationships have the power to positively impact your influencer marketing ROI. Here’s how to get those relationships right.

Luxury marketing report from Traackr and Luxurynsight finds professional athletes are winning the hearts and minds of consumers in the lead-up to the Olympics

Influencer marketing experts at Coty and L'Oréal Benelux share their top influencer marketing tips for this year and beyond.