Influencer Marketing Best Practices

Platforms like Kale are emerging to support UGC content creators — here’s what it could mean for your influencer program and the broader creator economy.

Discover 4 influencer program insights from successful brands like Gymshark, Nike, Adidas, and Lululemon.

With over 12 years of PR & influencer marketing experience, Elena shares her best tips for building an exciting and successful career.

Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program

Discover 4 tips for successfully incorporating product seeding into your influencer program.

Want to improve your influencer marketing ROI? Here is an influencer program budget template you can use.

Learn how Pierre Fabre USA built a successful influencer program with incredible results like 9.6% average engagement rates, and more!

See how top brands like L’Oréal Paris, Dyson and Garnier are running their influencer programs.

Discover what marketers think are the top 4 influencer product seeding challenges, and how to solve them.

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

See how top brands like Neutrogena, Kylie Cosmetics, and Kosas are running their influencer programs.

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.