Introducing Traackr One: The Next Step in Influencer Communication
April 30th, 2012 by derekToday we are very excited to open yet another chapter in Traackr’s history with the launch of Traackr One – the web’s first marketplace for highly relevant lists of top, topical influencers. For us at Traackr, this is a major step toward our goal of redefining the web around the people that matter most…and one that will surely push the “online influencer” market to another level.
WHAT IS TRAACKR ONE?
Traackr One is the beginning of a true marketplace for lists of top influencers across all imaginable topics. You can think of Traackr One as an ‘iTunes‘ for influencer lists and it’s our goal to make it the go-to destination for top online influencers in a wide variety of topics. Looking for the top 50 influencers in hybrid car technology? We’ve got a list for that. How about the top US Campaign Finance Reform influencers? There’s a list for that as well. Baseball Sabermetrics influencers? Yup, got that too.
WHY TRAACKR ONE?
Traackr One represents a big step for us at Traackr. For the past 3 years, we have been working very hard building the most robust online influencer platform for bigger PR and social marketing pros. And we have been very successful at this (if I don’t say so myself). We have built a robust solution that is being used by some of the world’s biggest agencies and brands.
But over this time, we have had an enormous amount of interest from agencies and brands who understand the value of influential people to their work, but without the budget flexibility for our existing product. And this is exactly why we built Traackr One. In fact, it’s what I like most about Traackr One – it was built purely out of customer demand. We felt strongly that it was time to give a much wider audience access to Traackr’s unique technology.
HOW DOES TRAACKR ONE WORK?
Traackr One is pretty self-explanatory. It’s a self-serve marketplace. Simply head over to www.traackrone.com and start searching for the lists you need. All A-Lists are organized by categories which you can search from the home page. You can also search with an open search box to find topics in which your are interested. Once you find a list in which you are interested, you can subscribe very easily with your credit card.
When subscribing to a list, you can do so on a monthly basis, or you can get access for 12-months at a heavily discounted rate. Once you subscribe, you will have access to the all the features described earlier.
WHAT ABOUT TRAACKR’S ENTERPRISE BUSINESS?
Have no fear, the release of Traackr One does not affect our dedication to our enterprise product in any way. Traackr enterprise is still a must-have tool for big agencies and brands who need a more robust solution to truly capture their ideal influencers – and have the budgets to support it. We have big features in the works for our enterprise platform, and will continue to bring new and awesome capabilities to our existing and future users.
Thank you for continuing to support Traackr’s growth and expansion. As always, please let us know if you have any questions or comments (you can reach us at support [at] traackr [dot] com).
DS





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