Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our ...Read More
The event, organized by The Publicity Club of New England, is taking place tomorrow at The Westin Waterfront in Boston and recognizes the best PR communication campaigns. 2009 is the transition year into social media for the PR industry. It will be ...Read More
Boston, MA - April 29, 2009 - Traackr, Inc., an online influence measurement company, announced today their move into services for Marketing and PR Professionals. Traackr has been known for their community of high-reach bloggers, reviewers ...Read More
Today, the Traackr team is proud to announce the release of our new website. Beyond our cool looking new web pages, our new site represent Traackr's new Social Media Services for Marketing and PR Professionals. After months of working on our new ...Read More
Charlene Li, ex-Forrester, now Altimeter was talking over the weekend at SXSW about the fact social networks will be "like air". I really like the metaphor she uses of a gas that is invisible yet everywhere, hard to contain and that occupies the whole ...Read More
Good post yesterday from Mike Nelson at Livingston Communications: "A Poor Man's Guide To Finding Influencers." Mike points out good (and free) resources to help PR firms and marketers find people they need to reach out to on the social web. This ...Read More
Brillant idea by John Fluevog to create an open source footwear project where people can contribute shoe designs. The community votes on the best designs that are then produced and sold by Fluevog (much like Threadless). When TRAACKR talks about how ...Read More
In case you haven't seen it yet, you should check out the new site for Skittles (yes the candy...www.skittles.com). It has generated an enormous amount of chatter and buzz online this week because they are doing some very interesting experimentation. At ...Read More
I just saw that Gary Vaynerchuck's Wine Library TV turned 3-years old this week. If you don't know him, Gary is (arguably) one of the most successful online, social media personalities today. He's everywhere, both online and offline (if you ...Read More