Traackr Misconceptions Preventing Businesses from Harnessing Influence
Posted on May 21, 2013 by Evy Wilkins — 7 Comments
Last week we hosted Danny Brown and Sam Fiorella in San Francisco to celebrate the launch of their book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing in partnership with Nimble (with whom we now integrate)! Our friends at Eastwick kindly opened their office to a packed house of marketing, PR and social professionals. If...
Spaace: The Final Frontier
Posted on May 16, 2013 by Simon Trigg — Leave a Comment
*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing. Star Trek: Into Darkness hits...
Nimble & Traackr: Influencer Engagement Just Got Easier
Posted on May 15, 2013 by Evy Wilkins — 5 Comments
May has been a defining month for influencer marketing. First, Danny Brown and Sam Fiorella launch their new book and framework for the practice. We released influencer network analysis (INA), which unmasks the next layer of influence showing you who influences the influencers and who an influencer is specifically influencing. Now today we announce our integration with social CRM pioneer,...
Transforming a company into a social business
Posted on May 12, 2013 by Nicolas Chabot — Leave a Comment
Philips Shedrake’s previous book, The Business of Influence, was a thorough analysis on the way organizations need to rethink their strategies to take into account the new paradigms of influence and invent a new “social business”. In just a few days, Philip will release his next book, Attenzi: A Social Business Story, in which he tells the story of how...
Crash Course in How to Identify Influencers
Posted on May 8, 2013 by Evy Wilkins — 5 Comments
We are participating in a webinar on how to find influencers for your influencer marketing projects on May 15th alongside experts from Nokia and FleishmanHillard. Join us for this free event and add some more knowledge to your digital marketing tool belt! You’ll learn about how big name brands and agencies are starting to use more advanced techniques to find...
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