Taylor Swift marketing

Earlier this month I attended Salesforce’s annual digital marketing event, Connections hosted in Atlanta. There was a wide variety of speakers and topics covered, from email marketing to life in space from astronaut Scott Kelly, and buzzwords like “scalability” and “consumer journey” baked into powerpoint after powerpoint. One of my favorite sessions was uniquely titled “How Taylor Swift Changed Marketing Forever.”...

successful marketers

Charles Darwin once said, “It is not the biggest, the brightest or the best that will survive but those who adapt the quickest.” Although Darwin was not referencing the modern marketing landscape, I can’t help but think how relevant this quote is. Marketing isn’t about having the biggest billboard or the funniest television commercial (anymore), it is about connecting with...

Instagram Failure and Influencer Marketing

Admit it, you love to hate Scott Disick. From his uncanny ability to compliment himself to the fact that he’s actually famous for no reason, Scott Disick probably holds a special place in everyone’s heart. While it probably pains you to even talk about him–because that’s what his publicist wants you to do–it’s also an outlet for some comic relief,...

Influencer Marketing for Start-ups

In an earlier post I talked about how Traackr was a startup that helped to create the Influencer Marketing Category. The post focused on the challenges that go with defining a new category. However I did not discuss our strategies and tactics with regard to how we established ourselves as the leading player in this category, especially as a start-up....

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I officially have the most meta job in San Francisco. When people ask me what I do my generic answer is that I do marketing for a tech startup. This is my safe answer, everyone understands and the conversation moves on to the next topic. But if I sense the person is actually interested in what I do I will...

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