Traackr The Engagers: Vikki Chowney on Influencer Outreach
Posted on May 22, 2013 by Evy Wilkins — Leave a Comment
In this edition of the Engagers, we jump across the pond to speak with Vikki Chowney, Head of Community for TMW. Vikki talks to us about how she creates influencer outreach programs and compelling content for major brands. Vikki, you manage community and influencer outreach for some of Earth’s most well-known brands. From where you sit, what are the most...
Misconceptions Preventing Businesses from Harnessing Influence
Posted on May 21, 2013 by Evy Wilkins — 13 Comments
Last week we hosted Danny Brown and Sam Fiorella in San Francisco to celebrate the launch of their book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing in partnership with Nimble (with whom we now integrate)! Our friends at Eastwick kindly opened their office to a packed house of marketing, PR and social professionals. If...
Spaace: The Final Frontier
Posted on May 16, 2013 by Simon Trigg — Leave a Comment
*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing. Star Trek: Into Darkness hits...
Nimble & Traackr: Influencer Engagement Just Got Easier
Posted on May 15, 2013 by Evy Wilkins — 5 Comments
May has been a defining month for influencer marketing. First, Danny Brown and Sam Fiorella launch their new book and framework for the practice. We released influencer network analysis (INA), which unmasks the next layer of influence showing you who influences the influencers and who an influencer is specifically influencing. Now today we announce our integration with social CRM pioneer,...
Transforming a company into a social business
Posted on May 12, 2013 by Nicolas Chabot — Leave a Comment
Philips Shedrake’s previous book, The Business of Influence, was a thorough analysis on the way organizations need to rethink their strategies to take into account the new paradigms of influence and invent a new “social business”. In just a few days, Philip will release his next book, Attenzi: A Social Business Story, in which he tells the story of how...
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