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Internet Culture
The Evolution of the Beauty Industry, According to Creators
Beauty and lifestyle creators discuss how they want to partner with brands in 2022 and how they see the beauty industry evolving.
By
Stephanie Buecheler
January 5, 2022
Internet Culture
3 Rising Beauty Trends from 2021
Get inspired by these influencer marketing beauty trend examples from Ayurvedic, a mushroom-based beauty brand.
By
Kayla Quock
December 7, 2021
Internet Culture
Why Social Commerce Will Play a Big Role This Holiday Season
Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.
By
Kayla Quock
October 12, 2021
Internet Culture
Hot Take: The Impact of Challenging Beauty Standards
See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.
By
Charlie Amáyá Scott
October 11, 2021
Internet Culture
Hot Take: Data and Influencer Marketing Directly Impact Diversity Issues
Is data really unbiased? We explore the role our industry plays in progressing diversity issues.
By
Lee Abbas
September 9, 2021
Internet Culture
The Evolution of Gender-Inclusive Beauty
The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands.
By
Stephanie Buecheler
June 17, 2021
Internet Culture
Women’s Health Conversation Finds Authentic and Inclusive Tone
People want authentic and inclusive conversations about women’s health - here are some of the brands and influencers leading the charge.
By
Stephanie Buecheler
May 13, 2021
Internet Culture
Hot Take: Why You Should Pay Your Influencers
When brands pay influencers it can build stronger, longer-lasting relationships than simply gifting product.
By
Geo West
April 7, 2021
Internet Culture
Six Tips to Help You Create Viral Content
Scarlette Tidy (Kendo Brands, OLEHENRIKSEN, Fenty Beauty) shares the top tips she recommends influencer marketers use to help create viral content.
By
Scarlette Tidy
January 25, 2021
Internet Culture
What We Learned from 2020’s Biggest Influencer Moments
This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry.
By
Mackenzie Newcomb
December 16, 2020
Internet Culture
What Does the Data Tell Us About Luxury Brands Now?
Where do luxury brands go from here? Here are three ways to succeed in 2020
By
Mackenzie Newcomb
October 8, 2020
Internet Culture
Why Are Influencers Promoting Fast fashion?
Despite the ongoing conversation on sustainability, influencers are still promoting fast fashion. We are unpacking why this is still happening.
By
Mackenzie Newcomb
August 17, 2020
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