How do successful influencer marketing initiatives come to be? The answer is insightful strategy, combined with the right tools and authentic engagement. While getting started might seem complex, it doesn’t have to be that way. We teamed up with LEWIS PR to create this 5-Step Action Plan for influencer marketing.
The path to influencer marketing success always starts by defining your customer or audience and working backwards to figure out who these people engage with and trust. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics.
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