Download The Guide to Influencer Marketing
This ebook walks you through discovering your influencers and shows you some of the opportunities available to you once you find them. It’s a roadmap for getting started with influencer outreach and developing your own influencer marketing program. Download the guide to get fresh ideas on how to discover, learn, engage and support the people creating the conversations driving your business. A few highlights from the guide:
- 15 concrete influencer marketing initiatives
- 8 real-life influencer marketing examples
- 6 best practices for influencer engagement
Understanding Online Influence
Defining Online Influence
Online influence is the ability to encourage a behavior, shape a conversation or drive traffic because you have built a trusted voice based on authentic expertise. True influence drives action.
There are three metrics for measuring online influence. Reach is a person's audience size. Resonance measures how engaging there content is and relevance tells you how closely their content matches your topic.
Context is the most important factor in determining who is influential to you. Your topic is key to finding the right influencers for your projects. Context is also defined by your intent, timing and location.