Author

Robbie Vann-Adibé

As the Chairman of the Board, Robbie pushes Traackr to the next level. Leveraging years of success in technology startups and large corporations alike, he constantly challenges the team to think globally. Robbie's global first perspective has shaped the culture at Traackr from the inside, out.

View From The Boardroom - What it Means to Operate in the Trust-Based Economy

View From The Boardroom - What it Means to Operate in the Trust-Based Economy

Learn more about the significant events leading up to today's trust-based economy and why this has opened the door to relationship-driven influencer marketing.

By

Robbie Vann-Adibé

March 9, 2017

View From the Boardroom – Influence Marketing

View From the Boardroom – Influence Marketing

Traackr's Chairman of the Board shares how influence marketing has changed and why you should incorporate it into your marketing activities.

By

Robbie Vann-Adibé

April 30, 2013

View From The Boardroom – Social Networks Around The World Challenges and Opportunities

View From The Boardroom – Social Networks Around The World Challenges and Opportunities

The social networks used and the way people use them are drastically different by geography, creating the need for locally-managed influencer programs.

By

Robbie Vann-Adibé

August 18, 2015

View From The Boardroom – Defining A New Category

View From The Boardroom – Defining A New Category

Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.

By

Robbie Vann-Adibé

February 10, 2015

View From the Boardroom – On Being Global

View From the Boardroom – On Being Global

With effective management and communication platforms, international expansion can be far less costly and much more effective than in past years.

By

Robbie Vann-Adibé

February 18, 2014

View from the Boardroom - The Global Thing: Three Major Advantages for your Budding Startup

View from the Boardroom - The Global Thing: Three Major Advantages for your Budding Startup

Traackr's Chairman of the Board reveals why having a global perspective provides a competitive differentiation in this world.

By

Robbie Vann-Adibé

March 9, 2016

View From The Boardroom - How Tesla uses Influencer Marketing to "go do the Voodoo that it do"

Success Stories

View From The Boardroom - How Tesla uses Influencer Marketing to "go do the Voodoo that it do"

In his latest 'View from the Boardroom' blog series post, Traackr's Chairman of the Board shares his take on Tesla's latest play in Influencer Marketing.

By

Robbie Vann-Adibé

April 11, 2016

View From the Boardroom - Why Influencer Marketing is the Only Marketing Start-Ups Can Afford

View From the Boardroom - Why Influencer Marketing is the Only Marketing Start-Ups Can Afford

In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.

By

Robbie Vann-Adibé

May 18, 2016

View From The Boardroom - How SpaceX Dominates Space 2.0 with Influencer Marketing

Success Stories

View From The Boardroom - How SpaceX Dominates Space 2.0 with Influencer Marketing

Traackr's Chairman explores why influencers enable Space 2.0 to expand the conversation wider and reveals how the leading player has dominated the category.

By

Robbie Vann-Adibé

June 14, 2016

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