Internet Culture

When brands pay influencers it can build stronger, longer-lasting relationships than simply gifting product.

Scarlette Tidy (Kendo Brands, OLEHENRIKSEN, Fenty Beauty) shares the top tips she recommends influencer marketers use to help create viral content.

This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry.

Where do luxury brands go from here? Here are three ways to succeed in 2020

Despite the ongoing conversation on sustainability, influencers are still promoting fast fashion. We are unpacking why this is still happening.

Brands are shrinking their marketing budgets, but what does that mean for influencer marketing? We asked a full-time influencer to answer this question for us.

What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?

Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

Podcasts are proving to be an entertaining option for professional development. Here are our top 10 marketing podcasts of 2020.

With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.