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Trend Lightly
In partnership with marketing experts, the Trend Lightly series explores the sensitive topics in marketing.
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IM Careers
Trend Lightly
The Hottest Beauty Trends and Categories Right Now
Discover the latest beauty trends in makeup, skincare, and fragrance. We also dig into 3 top trends - A-Beauty, skinalism, and skincare with a mental health.
By
Kayla Quock
August 20, 2021
Trend Lightly
Trend Lightly: Fashion Influencing While Black
The Summer 2020 protests have brought attention to racial inequality in the United States. For Black fashion influencers, it's also resulted in follower growth.
By
Amanda Johnson
August 11, 2020
Trend Lightly
Trend Lightly: We Don’t Need More Rainbows
Take the time to understand what joining the movement, as an ally, really looks like.
By
Alli Simon
June 24, 2020
Trend Lightly
Trend Lightly: The Weight of Words
Influencers need to be intentional about their language and marketers need to be cautious about choosing partners that represent their brand’s message.
By
Emily Collins
April 22, 2020
Trend Lightly
Trend Lightly: Keeping Up with Kidfluencers
We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.
By
Katie Martell
January 29, 2020
Trend Lightly
Trend Lightly: Feminism is Not a Commodity
Marketing that panders to women’s history month is pervasive, and has dangerous implications on both the movement and brands.
By
Katie Martell
March 25, 2020
Trend Lightly
Trend Lightly: What Happens Without Meaningful Diversity
In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.
By
Danielle Prescod
February 25, 2020
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