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Success Stories
Get inspired by reading about the creative ways marketers are building successful influencer marketing programs.
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Success Stories
Influencer Marketing at Scale: Mark Schaefer in Conversation with Amanda Duncan of Microsoft
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
By
Mark Schaefer
October 17, 2018
Success Stories
How L’Oréal Scales its Strategic Vision of Influencer Marketing Around the World
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
By
Olivier Cimelière
October 10, 2018
Success Stories
Michelin Goes Full Speed Ahead with Influencer Marketing in Northern Europe
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
By
Olivier Cimelière
August 23, 2018
Success Stories
Staging a Brand Rebellion: How Amika Scales Authentic Influencer Marketing
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
By
Evy Lyons
July 25, 2018
Success Stories
Sipsmith: Scaling an Artisanal Gin Globally Through Influencer Marketing
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
By
Scott Guthrie
June 21, 2018
Success Stories
How The Body Shop Works with Influencers to Drive Both Social Change and Product Sales
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.
By
Scott Guthrie
May 30, 2018
Success Stories
How Meliá Hotels International Scales Influencer Marketing Across 7 Brands and 4 Continents
How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.
By
Scott Guthrie
April 18, 2018
Success Stories
8 Questions with Andy Cunningham - Steve Jobs' Former Publicist
Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.
By
Kirk Crenshaw
January 5, 2018
Success Stories
What JetBlue can Teach You About Trust and Influencer Marketing
To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.
By
Jordan Feise
September 28, 2017
Success Stories
7 Lessons from the First Ever Influencer Marketing Tell All
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
By
Tatiana Beale
September 7, 2017
Success Stories
How a Food-based Media Company Builds Mutual Trust with Major Brands
Find out how NYC media company Brunch Boys works with major consumer brands, such as Delta and Macy’s, and why it matters to your influencer outreach strategy.
By
Jordan Feise
July 21, 2017
Success Stories
L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing
Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.
By
Delphine Reynaud
January 19, 2017
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