How Can Beauty Brands Transition From IRL to #StayHome?
In his episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome?
- Should you pause your influencer activations?
- What type of #stayhome content will my audience respond to?
- How does supply chain impact influencer relationships?
- What are some keywords you should avoid right now?
In the midst of a lockdown, we’re seeing unprecedented natural creativity. Now is the time to allow your influencers even more freedom, while simultaneously triple-checking copy for potential insensitivities and tone deafness. Social media will always adapt, and brands that can be useful and flexible in this treacherous time will come out on top.
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
Listen nowSee which brands are leading the way in influencer marketing with our real-time performance leaderboard.
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