Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality

Virality lasts a second, friendships last a lifetime. 

Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. 

During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven content that truly resonates with your audience. 

During the conversation, Chantal, Jazmine and Loren also share:

• Actionable advice for “making it” in the creator industry while staying true to yourself
• The ingredients to making “sticky” content that keeps your audience coming back for more
• How to avoid creative burnout and maintain your creative spark

“Every video is not going to go viral, and that’s okay. Your ultimate goal should revolve around growing an audience of people who want to be your friend. Whether your video gets 30,000 views or a hundred million views, it’s that real audience of people, or your friends, who are going to show up and support you.” - Loren Lott, TV and Film Actress (@lorensharice) 

“As a marketer, it’s my job to ensure that the brand’s key messages are communicated, but that doesn’t mean I have to restrict the creator’s voice and their creative process. I always tell creators I’m working with that we have brand guidelines, but you know your audience better than anyone else. Do your homework and understand the creators you’re working with.” - Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures 

“The word ‘collaboration’ comes up frequently in our industry, but I think what’s not talked about enough is creator-to-creator collaboration. Yes, it’s key to a creator’s success to be able to collaborate well with brand partners. But what I think will actually get you ahead the fastest as a content creator? Collaborating with other creators. Everything changed for me once I started collaborating with Loren — it unlocked a type of creativity, peace, and camaraderie that was hard to access on my own. This type of collaboration between creators is also key to avoiding inevitable burnout!” - Jazmine Robinson, Music Artist and Actress (@jazmine)