How do you Host Impactful Events Virtually
In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.
Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to release one of their most anticipated products of the year; a glowy makeup serum with packaging that looks like it was made for Insta. Typically, a party would be in order. Most likely in a beautiful NYC space, fit with incredible flower displays and a guest list of top influencers.
The only problem? Parties, at least for the foreseeable future, were cancelled.
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
Listen nowSee which brands are leading the way in influencer marketing with our real-time performance leaderboard.
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