Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG

Empathic, flexible, and analytical. 

These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. 

Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.

In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear how the skills that Roberta picked up during her influencer marketing career have set her up to keep UGG and its Classic Boot iconic.

During the conversation, Roberta also shares

• Why all marketers should embody a chameleon
• How to set attainable goals for your influencer program
• Her favorite metric for measuring influencer marketing success across different markets
• Why she’s excited for the next generation - Gen Alpha