Iris Coker and Betina Goldstein: Not All Creators Are Creative

Not all creators are creative…

This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). 

On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. 

During the conversation, Iris and Betina also share

• Their journey of breaking into the creator economy
• The biggest myths for both marketers and creators 
• How AI will start to play a major role in creators' jobs

“I'm thrilled to be in this space because it allows me to be so creative and think outside of the box, especially with brands like Kate Spade. I love working with Iris because she’ll say ‘Here’s the product. What do you think?’ providing me the space to bring in my full creative potential and create my best work.” - Betina Goldstein, Celebrity Nail Artist and Content Creator

“The thing that I enjoy most is being able to give the creator power to say, ‘Here's the product. Here's the brief, but what do you wanna do with it?’ The joy of this role is being able to find the synergies with the creators we are partnering with and our brand.” - Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade