Top Automotive Brands Using Influencer Marketing

Influencer marketing is a key strategy for brands, because of its ability to impact multiple marketing goals:

• Brand awareness and visibility — consumers are spending more and more time on social media, and influencer marketing is more well suited to engage them there than other marketing strategies. In fact, influencer marketing spend in the US grew more than 3x faster than social ad spend in 2023.
• Brand image and loyalty — creators are incredible storytellers who have the power to show instead of tell a brand's story and values. They bring a higher level of authenticity than traditional advertising and marketing tactics!
• Marketing ROI and sales — influencer marketing used to be seen as a pure brand awareness play, but now creators have the power to impact product consideration and purchases. In fact, 53% of US consumers say that creators sway their purchase decisions.

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If influencer marketing is an effective strategy, what specific tactics work for automotive brands?

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Automotive Influencer Marketing

In this special US Automotive Influencer Marketing report, you'll get behind-the-scenes insights to some of the key influencer marketing strategies and tactics that are used by successful brands. With this report you'll be able to answer questions like:

• How does my influencer marketing program stack up against some of the top automative brands like BMW, Ford, Toyota, Hyundai, Mercedes-Benz, Tesla, Nissan, Chevrolet, Dodge, Cadillac, and more?
• What specific performance metrics (number of mentions, video views, potential reach, engagement rates) are contributing most to those brands' influencer marketing success?
• Which social platforms — Instagram, TikTok, YouTube, Snapchat, etc — are working best for top automotive brands?
• Which partners — automotive influencers, lifestyle influencers, etc — are working best for brands?

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You will also get three different strategies for how to evaluate competitor performance in order to improve your own influencer marketing campaigns and programs! Download the full report to get all the insights.

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Tip: After you've read this automotive influencer marketing report, check out what impact social media and influencer marketing have on consumer behavior and purchase decisions in our latest US Impact Influencer Marketing Report.