State of Influence: Beauty Trends Q3 2023
The new State of Influence, shares insights on strategies and beauty trends being used by some of the top brands and influencers from the first three quarters of 2023.
What influencer marketing strategies and trends have been working for top brands and influencers? Find out in our new Beauty State of Influence, which analyzes data from the first three quarters of 2023. A few highlights include:
- Beauty influencer content and viewer engagement increased from the prior year, with skincare and fragrance showing the most growth
- Beauty brands have seen an increased portion of their social performance driven by sponsored content (as opposed to organic)
- Macro and Mega tier influencers show significantly increased impact on brands’ influencer marketing performance
We also do a deep dive on the strategies that leading brands like Rare Beauty and Olay have implemented in order to stay at the top of the US Beauty Leaderboard. Last, we highlight a few rising influencers and trends that are on the rise — from skin tint foundations, to hygiene shopping, to latte makeup, and more!
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