The State of Influencer Product Seeding

Traackr’s 2023 Influencer Product Seeding Report reveals how marketers run influencer product seeding campaigns (from budgeting to execution) and provides a snapshot of the impact these types of campaigns have on different business objectives. 

‍

So what are some of the main challenges that brands face, and how do they overcome them?

We asked over 300 marketers in the US, France, Germany, and the UK

How much do you spend on influencer product seeding? What kind of impact do you see from these types of campaigns? What are some of the biggest challenges you face? What are some of the key elements that you incorporate to ensure success? And more…

Influencer product seeding is impactful

92% of marketers at least somewhat agree that influencer product seeding has successfully driven awareness for their business. 

However, waste runs rampant

65% of marketers at least somewhat agree that their brand will send product to an influencer, even if they didn’t post after receiving a gift.

And marketers are bogged down by manual work.

56% of marketers use spreadsheets to manage their influencer product seeding campaigns.

‍

Learn more about how brands are approaching influencer product seeding so you can improve your strategy.