State of Influence: Beauty Q2 2022

Traackr’s State of Influence: Beauty Q2 2022 report offers a list of top performing influencer programs by brand, in the US, UK, and France. 

Sustaining or increasing influencer marketing program performance can be difficult, especially following a busy holiday season. This new report investigates how marketers and influencers have managed to maintain success in Q1 2022, despite those challenges. 

Highlights include: 

• Insights on which beauty categories and social platforms performed well in Q1 of 2022.
• Top beauty brand influencer programs by VIT, influencer loyalty, and content efficiency featuring insights about Colourpop, Brazilian Bond Builder, MAC, Matrix, Fenty Beauty, NYX, and more.
• 6 hot trends in the cosmetics, skincare, and hair care industries. 
• 6 rising influencers in the US, UK, and FR and what makes their content so compelling.