State of Influence: Beauty Trends Q1 2023

In the new Beauty State of Influence, we’ll be sharing the top influencer marketing strategies and beauty trends from 2022. 

A few highlights include:

• Sponsored influencer content decreased from the prior year, but the surge in consumption of short-form video content has continued. 
• Creators explored ways to have more control and be less dependent on the major social platforms.
• Consumers and brands both prioritized authenticity. Not only was this represented in content themes (e.g. the rise of “get-ready-with-me storytelling”), it changed how brands spent money (i.e. prioritized boosting user generated content instead of producing polished, in-house content). 

We also take a look at the influencer marketing strategies that leading brands like Fenty Beauty, Charlotte Tilbury, Rene Furterer, Lancôme, Avéne, and Typology are implementing to create sophisticated and impactful programs. Last, we highlight six beauty trends that our data indicates are on the rise.