State of Influence: Beauty Trends Q4 2022

Traackr’s new Beauty State of Influence report offers a list of top performing influencer marketing programs by brand, in the US, UK, and France. 

Q3 2022 wasn’t an easy quarter, with global economic concerns putting stress on the industry from all angles. This new report digs into how some brands and influencers continued to excel despite these challenges. Some highlights include:

• Sponsored influencer content decreased quarter-over-quarter (QoQ), but organic content and audience metrics like video views continued to increase. 
• Performance varied depending on beauty category, with fragrance and hair care showing the most resilience and several interesting beauty trends pushing through.
• Platforms continued to battle it out over video views, with some surprising winners.

We also take a look at the influencer marketing strategies that leading brands like Maybelline, Rare Beauty, L’Oréal Paris, GHD, and Avéne are implementing to create sophisticated and impactful influencer marketing programs. Last, we highlight a few of the beauty trends and influencers that our data indicates are on the rise.