Traackr x Luxurynsight: Luxury Marketing Insights

Traackr and Luxurynsight’s Global Luxury Brand Analysis 2023 report investigates the luxury marketing strategies, influencer partnerships, and trends that top brands used successfully 2023.

This report combines Traackr data with data from Luxurynsight’s LY Watch competitive intelligence tool in order to provide insights on three luxury categories. The report, which covers  Fashion & Leather Goods, Perfume & Cosmetics, and Watches & Jewelry, offers insights like:

• A breakdown of popular marketing activation types, along with top performing social platforms, tiers, and post types (organic vs paid) amongst influencer content.
• Key trends — from the rise of athlete partners and use of culinary marketing activations; to the prevalence of product unboxings, ASMR skincare, and cuff bracelets in influencer content; and more. 
• Strategy and performance insights on top brands across each category, including Christian Dior Couture, Chanel, Louis Vuitton, Prada, L’Oréal Paris, Fenty Beauty, Estée Lauder, Pandora, Tiffany & Co, Bulgari, Rolex, and more.