Podcast

Today, we launched our podcast The Fast Traack, where we invited Katie Martell to discuss the major question on every marketer’s mind right now: How can brands avoid pandering to the COVID-19 pandemic?

In this episode, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome To help answer this question, we speak to Scarlette Tidy, an influencer marketing consultant behind some of your favorite beauty brands like Kendo Brands, where she launched campaigns for OLEHENRIKSEN and Fenty Beauty.

In this episode we speak to Holly Jackson, Director of Global Services at Traackr and our resident data-nerd, to answer the question: What does Traackr data tell us about influencer marketing during quarantine?

In this episode, we posed the question: How can brands evolve their influencer marketing strategy over the next few months to ensure they can rebound successfully when we come back from COVID-19? We were extremely excited to sit down with Lauren Thermos, Director, Global Integrated Media & Marketing Strategy, Revlon to discuss her answers.

In this episode, we asked micro influencer Tomi Obebe, to share her first hand experience as a full-time fashion influencer living in a #stayhome world.

On this episode, we posed the question: What’s the place of luxury brands in times of crisis? To answer this question, we talked with Rachel Clay, an influencer marketing and luxury brand expert who is currently the Head of Social Media and Influencer Marketing at Matter of Form, a boutique digital agency in the UK.

We talk to Bailey DuMont, Director of Brand Marketing for Ancient Nutrition, about how she has built one of the best ambassador programs we know of.

This episode, we invited Iris Leal from the Traackr legal team and Jamie Rubin from Info Law Group to discuss the nuances and changes the FTC is making to their influencer guidelines.

We were so excited to speak with Maria Maddox, Head of PR for the premium division of AmorePacific, about tips she has for launching wildly successful virtual events.

We spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy to talk about the gap in understanding between brands and influencers. Learn what each party can do to work better together.

We had the enormous pleasure of interviewing Erin Williams, Director of Marketing and Product Development and Jennifer Johnson, Social Media Manager, from TPH by Taraji to help us answer the question, “How Can Brands Contribute to the Social Justice Movements of Today?”