Being brave on TikTok, Part 2

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.

“TikTok moves fast. There’s no time to dwell on the past. Every day good content is put on TikTok that, for whatever reason, doesn’t land. It’s just a part of the learning experience, so keep looking forward.” - Dustin Goot, Head of Monetization at TikTok.

During the conversation, Dustin and Amy share

Specific examples of brand performing well on TikTok
What they’re most excited about at TikTok
3 creators every beauty brand should keep their eyes on

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Guest info

Amy Oelkers

Director of CPG, Global Business Solutions, TikTok

Amy Oelkers is the Vertical Director for CPG at TikTok. In her role, Amy is responsible for overseeing the US partnerships between TikTok and the industries that make up CPG: Beauty, Food + Beverage, and Personal Care + Home. Amy joins TikTok with 20+ years experience building and leading some of the most prominent content brands in the industry. Prior to joining TikTok, Amy was Head of Revenue at Conde Nast where she oversaw American Fashion, Retail + Luxury.

In addition, she was previously VP of Revenue at Vogue, Head of Revenue at Teen Vogue, and held various leadership roles (Allure, Glamour, Vanity Fair, SELF, OWN). Recognizing the rapid evolution of the media industry and shift in brand relevance, Amy joined TikTok in March 2021. She is connecting TikTok's unique platform and storytelling formats with CPG partners to create meaningful impact to the millions of authentic, come-as-you-are, be-as-you are community members.

Outside of work, Amy lives in Ridgewood, NJ with her husband (Robin), her 3 children (Molly, Ryan and Mason) and their 2 dogs (Bill Murray + Guinness).

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Dustin Goot

Head of Creator Solutions, TikTok

Dustin Goot is Head of Creator Solutions at TikTok, where he oversees programs to foster successful collaborations between brands and agencies and TikTok creators. Previously, Goot led influencer marketing teams at ZEFR and Fullscreen.

He has managed the development of software-based creator discovery tools; scaled operations teams to support creator-driven marketing services; and developed a variety of first-to-market, creator-led brand solutions. He has directed strategy and execution for hundreds of cross-platform influencer campaigns for clients including Coca-Cola, Samsung, Honda, Conagra, 20th Century Fox and Taco Bell. Goot has an MBA from UCLA Anderson School of Management.

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