SXSW 2025: How Pay Transparency Can Professionalize the Creator Economy

This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy."

You'll hear from Christen Nino de Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag.

The panelists share eye-opening insights on the current state of creator compensation, the lack of standards in pay, and the ripple effects of opaque pricing on trust and professionalism in the industry. Together, they explore actionable solutions for creators, agencies, and brands.

During the conversation, you’ll learn:

Why pay transparency is critical to equity and sustainability in influencer marketing
What creators, brands, and agencies can do to establish industry standards
How brands can avoid common pitfalls like payment delays and creator exploitation
Ways to build stronger creator-brand relationships through trust and communication

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Guest info

Blair Imani Ali

Content Creator and Founder of Smarter in Seconds

Jamie Gutfreund

Founder of Creator Vision

Jamie Gutfreund is a globally recognized leader and marketing pro with a proven track record of helping brands anticipate cultural and technological shifts and act on them; not just talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia and WPP.

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As Chief Growth Officer at Whalar, a global creator commerce agency, Jamie played a pivotal role in elevating the agency to industry prominence, earning recognition as AdWeek’s Creator Agency of the Year, one of Fast Company’s Most Innovative Companies and as leading creator agency on AdAge’s A-List. Under her leadership, Whalar pioneered initiatives such as launching the “Creator Academy with Logitech” and the Creator Council for the AdCouncil, while also hosting the “Everything is Better with Creators” podcast.

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Jamie has been named as one of Forbes Most Entrepreneurial CMO’s, Campaign’s 40 over 40 and one of Elle Magazine’s “Women to Watch”.

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Jamie is a dynamic public speaker appearing at events ranging from Cannes Lions, Google’s Think Retail and CES to The Milken Conference and the Berggruen Institute as well as a frequent contributor to publications such as Forbes, The Wall Street Journal, The New York Times and Fast Company.