Marketing Insights & Reports

State of Influence: ASEAN Beauty Trends H1 2023

Get your copy of the new ASEAN State of Influence, where we share insights on strategies and beauty trends that we saw being used by some top brands and beauty influencers from the first half of 2023.
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We’re excited to share a special edition of our popular Beauty State of Influence report that covers Singapore, Thailand, the Philippines, Indonesia, Malaysia, and Australia! In this report we analyzed those 6 markets in order to uncover strategies and trends that were used by some top brands and beauty influencers in the first half of 2023. A few highlights include:

  • Performance varied across the different beauty categories, with makeup and hair care showing the most year-over-year (YoY) growth
  • Across the majority of markets, TikTok saw the biggest increase in video views on beauty content, with Instagram coming in second, and YouTube third
  • Emerging beauty trends weren’t too different from those seen in FR, DE, UK, and the US, and included things like “Get Unready with Me”, dry shampoo, hair perfume, and more

We also take a look at the strategies that leading brands like L’Oréal Paris, Maybelline, YSL, Dove, and GHD are implementing to create sophisticated and impactful influencer marketing programs.

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Marketing Insights & Reports
State of Influence: ASEAN Beauty Trends H1 2023
The new ASEAN State of Influence, shares insights on strategies and beauty trends being used by some of the top brands and beauty influencers from the first half of 2023.
State of Influence: ASEAN Beauty Trends H1 2023
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We’re excited to share a special edition of our popular Beauty State of Influence report that covers Singapore, Thailand, the Philippines, Indonesia, Malaysia, and Australia! In this report we analyzed those 6 markets in order to uncover strategies and trends that were used by some top brands and beauty influencers in the first half of 2023. A few highlights include:

  • Performance varied across the different beauty categories, with makeup and hair care showing the most year-over-year (YoY) growth
  • Across the majority of markets, TikTok saw the biggest increase in video views on beauty content, with Instagram coming in second, and YouTube third
  • Emerging beauty trends weren’t too different from those seen in FR, DE, UK, and the US, and included things like “Get Unready with Me”, dry shampoo, hair perfume, and more

We also take a look at the strategies that leading brands like L’Oréal Paris, Maybelline, YSL, Dove, and GHD are implementing to create sophisticated and impactful influencer marketing programs.

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“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”

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