Top Fashion Influencers to Watch in 2025
The impact that influencers and creators can bring for brand partners is continually expanding.
According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow.
Perhaps more interesting, 61% of consumers said they would try a different social platform because of an influencer (an 8% increase from last year’s IMPACT report). Not only do influencers have the power to impact sales, they can also impact where and how your brand is engaging with your audience.
So which influencers should you be keeping your eye on for 2025? We compiled a list of the top fashion influencers who drove the most VIT in the US, UK and France for 2024.
Discover the top fashion influencers of 2024 in the US, UK and France, ranked by the Brand Vitality Score (VIT).
P.S. We also created a list of the top-performing beauty creators in 2024, ranked by VIT. Check it out here.
P.P.S Join Traackr on Tuesday, February 4th, to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 US Fashion Creators By VIT in 2024
- Kim Kardashian @kimkardashian: 440K VIT
- Ariana Grande @arianagrande: 347K VIT
- Miley Cyrus @mileycyrus: 223K VIT
- Kendall Jenner @kendalljenner: 202K VIT
- Kylie Jenner @kyliejenner: 165K VIT
- Nicki Minaj @nickiminaj: 151K VIT
- Selena Gomez @selenagomez: 128K VIT
- Jennifer Lopez @jlo: 123K VIT
- Katy Perry @katyperry: 108K VIT
- Sabrina Carpenter @sabrinacarpenter: 89.8K VIT
- Cardi B @iamcardib: 84.6K VIT
- Luisa Hurtado @imluluisa: 75.2K VIT
- Lina Noory @linanoory: 73.4K VIT
- Paris Hilton @parishilton: 72.8K VIT
- Annabel Lucinda @annabel.lucinda: 70.7K VIT
- Chris Bumstead @cbum: 64.6K VIT
- Cassey Ho @blogilates: 64.3K VIT
- Marta Ojeda @by.martao: 61.8K VIT
- Wisdom Kaye @wisdm: 60.6K VIT
- Donatella Versace @donatella_versace: 59.4K VIT
- Charli D'Amelio @charlidamelio: 59.0K VIT
- Rihanna @badgalriri: 58.2K VIT
- Kris Jenner @krisjenner: 57.8K VIT
- Khloe Kardashian @khloekardashian: 57.6K VIT
- Bella Hadid @bellahadid: 54.6K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 UK Fashion Creators By VIT in 2024
- Jude Bellingham @judebellingham: 115K VIT
- GEORGIEROSE @georgie.rose.: 1101K VIT
- Lily Collins @lilyjcollins: 59.9K VIT
- Dua Lipa @dualipa: 39.4K VIT
- David Beckham @davidbeckham: 36.3K VIT
- Leonie Hanne @leoniehanne: 32.7K VIT
- Lyric Mariah @phenixsoul: 31.2K VIT
- Lucie Colebeck @luciecolebeck: 27.7K VIT
- Olivia Yang @olafflee: 26.7K VIT
- Latya Bennett @latyasart: 26.0K VIT
- Victoria Magrath @victoria: 23.5K VIT
- Shakeel Murtaza @shakeel.murtaza: 23.2K VIT
- Tamara Kalinic @tamara: 23.1K VIT
- Amy Jackson @iamamyjackson: 19.4K VIT
- Perrie Sian @perriesian: 19.4K VIT
- Sandhya Sivakanthan @sandsxfitness: 17.8K VIT
- Kristy Webley @kristywebley: 17.6K VIT
- Leana Deeb @leanadeebb: 17.4K VIT
- Charlotte Greedy @missgreedyshome: 16.9K VIT
- Emma Daniels @emmadaniels.x: 16.4K VIT
- Georgia Louise @georgia.louise: 116.4K VIT
- Robyn Weir @robyn.weir: 15.6K VIT
- Elliot Page @elliotpagesneakers: 14.9K VIT
- McKenna Crisp @mckennacrisp: 14.4K VIT
- Tianwei Zhang @tianweizhang: 14.4K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 FR Fashion Creators By VIT in 2024
- Leena Mahfouf @lenamahfouf: 37.2K VIT
- Nelson Tiberghien @young_emperors: 26.4K VIT
- Coralie Van Den Bossche @coralie_vdb_: 23.6K VIT
- Bách @bachbuquen: 23.5K VIT
- Nicolas Ghesquiere @nicolasghesquiere: 22.3K VIT
- Emiliano Silva @emilianosilva_fra: 19.5K VIT
- Leana @fitzyelifts: 18.3K VIT
- Lara Cosima @laracosima_: 16.1K VIT
- Marty Shred @marty_shred: 15.7K VIT
- Paola Locatelli @paolalct: 14.0K VIT
- Romain @chasseur.de.spots: 13.7K VIT
- Sanaa El Mahalli @sananas2106: 13.2K VIT
- Ken Kermarrec @_kenfit_: 11.4K VIT
- Edward Berthelot @edward.berthelot: 11.1K VIT
- Eden @c_._eden: 11.0K VIT
- Andréa Barbet @m.o.n.a.j: 10.7K VIT
- Niska @niska_officiel: 10.6K VIT
- Antoniya Toneva @tocestyle: 10.6K VIT
- Klaudia @klaudia.paris: 10.0K VIT
- Isabeau De La Tour @isabeau.delatour: 9.9K VIT
- Karim Benzema @karimbenzema: 9.5K VIT
- Sebastien Montaz @sebmontazstudio: 9.5K VIT
- Alex @alexlovelies: 9.2K VIT
- Leslie Benaroch @lesliebenaroch: 9.2K VIT
- Matteo Sinet @sinetmatteo: 9.1K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
The Methodology for Finding Top Fashion Influencers
This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. For the purpose of this “top fashion influencers” study, we evaluated 159K influencers located in the United States, 51k influencers located in the United Kingdom, and 27k influencers located in France who mentioned fashion products. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included.
We analyzed the content produced and shared by these influencers from January 2024 - November 2024.
What is the Brand Vitality Score (VIT)?
Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper.
Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.
Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.
Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.
You can learn more about VIT here.
Get the Full Report
Learn more about how consumer social media usage and purchase behavior are impacted by influencers.
The impact that influencers and creators can bring for brand partners is continually expanding.
According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow.
Perhaps more interesting, 61% of consumers said they would try a different social platform because of an influencer (an 8% increase from last year’s IMPACT report). Not only do influencers have the power to impact sales, they can also impact where and how your brand is engaging with your audience.
So which influencers should you be keeping your eye on for 2025? We compiled a list of the top fashion influencers who drove the most VIT in the US, UK and France for 2024.
Discover the top fashion influencers of 2024 in the US, UK and France, ranked by the Brand Vitality Score (VIT).
P.S. We also created a list of the top-performing beauty creators in 2024, ranked by VIT. Check it out here.
P.P.S Join Traackr on Tuesday, February 4th, to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 US Fashion Creators By VIT in 2024
- Kim Kardashian @kimkardashian: 440K VIT
- Ariana Grande @arianagrande: 347K VIT
- Miley Cyrus @mileycyrus: 223K VIT
- Kendall Jenner @kendalljenner: 202K VIT
- Kylie Jenner @kyliejenner: 165K VIT
- Nicki Minaj @nickiminaj: 151K VIT
- Selena Gomez @selenagomez: 128K VIT
- Jennifer Lopez @jlo: 123K VIT
- Katy Perry @katyperry: 108K VIT
- Sabrina Carpenter @sabrinacarpenter: 89.8K VIT
- Cardi B @iamcardib: 84.6K VIT
- Luisa Hurtado @imluluisa: 75.2K VIT
- Lina Noory @linanoory: 73.4K VIT
- Paris Hilton @parishilton: 72.8K VIT
- Annabel Lucinda @annabel.lucinda: 70.7K VIT
- Chris Bumstead @cbum: 64.6K VIT
- Cassey Ho @blogilates: 64.3K VIT
- Marta Ojeda @by.martao: 61.8K VIT
- Wisdom Kaye @wisdm: 60.6K VIT
- Donatella Versace @donatella_versace: 59.4K VIT
- Charli D'Amelio @charlidamelio: 59.0K VIT
- Rihanna @badgalriri: 58.2K VIT
- Kris Jenner @krisjenner: 57.8K VIT
- Khloe Kardashian @khloekardashian: 57.6K VIT
- Bella Hadid @bellahadid: 54.6K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 UK Fashion Creators By VIT in 2024
- Jude Bellingham @judebellingham: 115K VIT
- GEORGIEROSE @georgie.rose.: 1101K VIT
- Lily Collins @lilyjcollins: 59.9K VIT
- Dua Lipa @dualipa: 39.4K VIT
- David Beckham @davidbeckham: 36.3K VIT
- Leonie Hanne @leoniehanne: 32.7K VIT
- Lyric Mariah @phenixsoul: 31.2K VIT
- Lucie Colebeck @luciecolebeck: 27.7K VIT
- Olivia Yang @olafflee: 26.7K VIT
- Latya Bennett @latyasart: 26.0K VIT
- Victoria Magrath @victoria: 23.5K VIT
- Shakeel Murtaza @shakeel.murtaza: 23.2K VIT
- Tamara Kalinic @tamara: 23.1K VIT
- Amy Jackson @iamamyjackson: 19.4K VIT
- Perrie Sian @perriesian: 19.4K VIT
- Sandhya Sivakanthan @sandsxfitness: 17.8K VIT
- Kristy Webley @kristywebley: 17.6K VIT
- Leana Deeb @leanadeebb: 17.4K VIT
- Charlotte Greedy @missgreedyshome: 16.9K VIT
- Emma Daniels @emmadaniels.x: 16.4K VIT
- Georgia Louise @georgia.louise: 116.4K VIT
- Robyn Weir @robyn.weir: 15.6K VIT
- Elliot Page @elliotpagesneakers: 14.9K VIT
- McKenna Crisp @mckennacrisp: 14.4K VIT
- Tianwei Zhang @tianweizhang: 14.4K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 FR Fashion Creators By VIT in 2024
- Leena Mahfouf @lenamahfouf: 37.2K VIT
- Nelson Tiberghien @young_emperors: 26.4K VIT
- Coralie Van Den Bossche @coralie_vdb_: 23.6K VIT
- Bách @bachbuquen: 23.5K VIT
- Nicolas Ghesquiere @nicolasghesquiere: 22.3K VIT
- Emiliano Silva @emilianosilva_fra: 19.5K VIT
- Leana @fitzyelifts: 18.3K VIT
- Lara Cosima @laracosima_: 16.1K VIT
- Marty Shred @marty_shred: 15.7K VIT
- Paola Locatelli @paolalct: 14.0K VIT
- Romain @chasseur.de.spots: 13.7K VIT
- Sanaa El Mahalli @sananas2106: 13.2K VIT
- Ken Kermarrec @_kenfit_: 11.4K VIT
- Edward Berthelot @edward.berthelot: 11.1K VIT
- Eden @c_._eden: 11.0K VIT
- Andréa Barbet @m.o.n.a.j: 10.7K VIT
- Niska @niska_officiel: 10.6K VIT
- Antoniya Toneva @tocestyle: 10.6K VIT
- Klaudia @klaudia.paris: 10.0K VIT
- Isabeau De La Tour @isabeau.delatour: 9.9K VIT
- Karim Benzema @karimbenzema: 9.5K VIT
- Sebastien Montaz @sebmontazstudio: 9.5K VIT
- Alex @alexlovelies: 9.2K VIT
- Leslie Benaroch @lesliebenaroch: 9.2K VIT
- Matteo Sinet @sinetmatteo: 9.1K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
The Methodology for Finding Top Fashion Influencers
This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. For the purpose of this “top fashion influencers” study, we evaluated 159K influencers located in the United States, 51k influencers located in the United Kingdom, and 27k influencers located in France who mentioned fashion products. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included.
We analyzed the content produced and shared by these influencers from January 2024 - November 2024.
What is the Brand Vitality Score (VIT)?
Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper.
Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.
Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.
Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.
You can learn more about VIT here.
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