The impact that influencers and creators can bring for brand partners is continually expanding.
According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow.
Perhaps more interesting, 61% of consumers said they would try a different social platform because of an influencer (an 8% increase from last year’s IMPACT report). Not only do influencers have the power to impact sales, they can also impact where and how your brand is engaging with your audience.
So which influencers should you be keeping your eye on for 2025? We compiled a list of the top fashion influencers who drove the most VIT in the US, UK and France for 2024.
Discover the top fashion influencers of 2024 in the US, UK and France, ranked by the Brand Vitality Score (VIT).
P.S. We also created a list of the top-performing beauty creators in 2024, ranked by VIT. Check it out here.
P.P.S Join Traackr on Tuesday, February 4th, to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025.RSVP here!
Top 25 US Fashion Creators By VIT in 2024
Kim Kardashian @kimkardashian: 440K VIT
Ariana Grande @arianagrande: 347K VIT
Miley Cyrus @mileycyrus: 223K VIT
Kendall Jenner @kendalljenner: 202K VIT
Kylie Jenner @kyliejenner: 165K VIT
Nicki Minaj @nickiminaj: 151K VIT
Selena Gomez @selenagomez: 128K VIT
Jennifer Lopez @jlo: 123K VIT
Katy Perry @katyperry: 108K VIT
Sabrina Carpenter @sabrinacarpenter: 89.8K VIT
Cardi B @iamcardib: 84.6K VIT
Luisa Hurtado @imluluisa: 75.2K VIT
Lina Noory @linanoory: 73.4K VIT
Paris Hilton @parishilton: 72.8K VIT
Annabel Lucinda @annabel.lucinda: 70.7K VIT
Chris Bumstead @cbum: 64.6K VIT
Cassey Ho @blogilates: 64.3K VIT
Marta Ojeda @by.martao: 61.8K VIT
Wisdom Kaye @wisdm: 60.6K VIT
Donatella Versace @donatella_versace: 59.4K VIT
Charli D'Amelio @charlidamelio: 59.0K VIT
Rihanna @badgalriri: 58.2K VIT
Kris Jenner @krisjenner: 57.8K VIT
Khloe Kardashian @khloekardashian: 57.6K VIT
Bella Hadid @bellahadid: 54.6K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 UK Fashion Creators By VIT in 2024
Jude Bellingham @judebellingham: 115K VIT
GEORGIEROSE @georgie.rose.: 1101K VIT
Lily Collins @lilyjcollins: 59.9K VIT
Dua Lipa @dualipa: 39.4K VIT
David Beckham @davidbeckham: 36.3K VIT
Leonie Hanne @leoniehanne: 32.7K VIT
Lyric Mariah @phenixsoul: 31.2K VIT
Lucie Colebeck @luciecolebeck: 27.7K VIT
Olivia Yang @olafflee: 26.7K VIT
Latya Bennett @latyasart: 26.0K VIT
Victoria Magrath @victoria: 23.5K VIT
Shakeel Murtaza @shakeel.murtaza: 23.2K VIT
Tamara Kalinic @tamara: 23.1K VIT
Amy Jackson @iamamyjackson: 19.4K VIT
Perrie Sian @perriesian: 19.4K VIT
Sandhya Sivakanthan @sandsxfitness: 17.8K VIT
Kristy Webley @kristywebley: 17.6K VIT
Leana Deeb @leanadeebb: 17.4K VIT
Charlotte Greedy @missgreedyshome: 16.9K VIT
Emma Daniels @emmadaniels.x: 16.4K VIT
Georgia Louise @georgia.louise: 116.4K VIT
Robyn Weir @robyn.weir: 15.6K VIT
Elliot Page @elliotpagesneakers: 14.9K VIT
McKenna Crisp @mckennacrisp: 14.4K VIT
Tianwei Zhang @tianweizhang: 14.4K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
Top 25 FR Fashion Creators By VIT in 2024
Leena Mahfouf @lenamahfouf: 37.2K VIT
Nelson Tiberghien @young_emperors: 26.4K VIT
Coralie Van Den Bossche @coralie_vdb_: 23.6K VIT
Bách @bachbuquen: 23.5K VIT
Nicolas Ghesquiere @nicolasghesquiere: 22.3K VIT
Emiliano Silva @emilianosilva_fra: 19.5K VIT
Leana @fitzyelifts: 18.3K VIT
Lara Cosima @laracosima_: 16.1K VIT
Marty Shred @marty_shred: 15.7K VIT
Paola Locatelli @paolalct: 14.0K VIT
Romain @chasseur.de.spots: 13.7K VIT
Sanaa El Mahalli @sananas2106: 13.2K VIT
Ken Kermarrec @_kenfit_: 11.4K VIT
Edward Berthelot @edward.berthelot: 11.1K VIT
Eden @c_._eden: 11.0K VIT
Andréa Barbet @m.o.n.a.j: 10.7K VIT
Niska @niska_officiel: 10.6K VIT
Antoniya Toneva @tocestyle: 10.6K VIT
Klaudia @klaudia.paris: 10.0K VIT
Isabeau De La Tour @isabeau.delatour: 9.9K VIT
Karim Benzema @karimbenzema: 9.5K VIT
Sebastien Montaz @sebmontazstudio: 9.5K VIT
Alex @alexlovelies: 9.2K VIT
Leslie Benaroch @lesliebenaroch: 9.2K VIT
Matteo Sinet @sinetmatteo: 9.1K VIT
Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!
The Methodology for Finding Top Fashion Influencers
This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. For the purpose of this “top fashion influencers” study, we evaluated 159K influencers located in the United States, 51k influencers located in the United Kingdom, and 27k influencers located in France who mentioned fashion products. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included.
We analyzed the content produced and shared by these influencers from January 2024 - November 2024.
What is the Brand Vitality Score (VIT)?
Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper.
Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.
Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.
Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.