The 2025 Fashion Influencer Engagement Rate Benchmark

What is the 2025 Fashion Influencer Engagement Rate Benchmark Report?

Traackr analyzed 342 fashion brands’ creator statistics in the US, UK, and France, in order to provide a benchmark of the average creator engagement rate that is typically seen on branded fashion content.

‍

The goal is for you to be able to use this study to gauge performance and set targets for your influencer programs!

‍

Key Insights

In this report, you will find:

• Average engagement rate benchmarks for creator tiers (nano, micro, mid, macro, mega, and VIP)

• Average engagement rate benchmarks in the United States, United Kingdom, and France

• Average engagement rate benchmarks comparing organic vs sponsored creator content

• Year-over-year analysis of engagement rates

‍

The full report, which is available for download, will give you exact engagement rate numbers. Below we detail some of the findings that were uncovered from the data.

US Fashion Industry Insights

Key highlights for engagement rate trends specific to the US include:  

• Fashion brands in the US saw a decrease (-0.30%) in average engagement rate amongst creator content.

• Fashion brands in the US, across all tiers, earned a higher average ER on organic content (1.65%) vs sponsored content (1.14%).

• Organic content always had a higher average ER rate than sponsored content when looking at individual creator tiers.

‍

UK Fashion Industry Insights

Key highlights for engagement rate trends specific to the UK include:  

• Nano creators earned the highest average ER out of all the tiers. But micro creators had the most ER stability, only decreasing 0.03% year-over-year.

• Fashion brands in the UK, across all tiers, earned a higher average ER on organic content (2.23%) vs sponsored content (1.30%).

• Unlike the US, UK organic content didn’t always have a higher average ER rate than sponsored content when looking at individual tiers.

‍

FR Fashion Industry Insights

Key highlights for engagement rate trends specific to France include:  

• Unlike the US and UK markets, fashion brands in France saw an overall increase in average engagement rate (ER) amongst creator content.

• ER performance by tier also had more diversity in France. While nano creators and mid tier creators earned the highest average ER, mega and VIP tier creators saw the most ER growth year-over-year.

• Fashion brands, across all tiers, earned a higher average ER on organic content (2.84%) vs sponsored content (1.84%).

‍

Download the Engagement Rate Benchmark to get full access to the data.