State of Influence: How Fashion Influencers & Fashion Trends Impact Activewear
This new State of Influence report analyzes content mentioning fashion — specifically in the activewear/fitness category — over the past twelve months (April 2022 - March 2023) in order to uncover strategies and trends being used by top fashion brands and influencers. Some highlights include:
- The volume of sponsored influencer content decreased over the past twelve months, but video views continued to climb, indicating that consumers remain engaged in short-form video content.
- Fitness-related content niches like #GymTok and #RunTok are quickly growing in popularity across social media.
- A handful of activewear trends have emerged over the past year, including tennis attire, flared leggings, one-piece bodysuits, plant-based fabrics, Adidas Sambas, and hiking shoes.
We also take a look at the strategies that leading brands like Nike, Adidas, Gymshark, Lululemon, and Reebok are implementing to create sophisticated and impactful influencer marketing programs.
This new State of Influence report analyzes content mentioning fashion — specifically in the activewear/fitness category — over the past twelve months (April 2022 - March 2023) in order to uncover strategies and trends being used by top fashion brands and influencers. Some highlights include:
- The volume of sponsored influencer content decreased over the past twelve months, but video views continued to climb, indicating that consumers remain engaged in short-form video content.
- Fitness-related content niches like #GymTok and #RunTok are quickly growing in popularity across social media.
- A handful of activewear trends have emerged over the past year, including tennis attire, flared leggings, one-piece bodysuits, plant-based fabrics, Adidas Sambas, and hiking shoes.
We also take a look at the strategies that leading brands like Nike, Adidas, Gymshark, Lululemon, and Reebok are implementing to create sophisticated and impactful influencer marketing programs.
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