With many options at your fingertips, selecting the right influencer marketing platform can be overwhelming. This article will give you a checklist for evaluating influencer marketing platforms so you can make an informed decision.
Selecting a great influencer marketing platform is dependent upon your goals, program, and team size. For example, larger organizations need tools that help them optimize workflows, standardize processes and reporting, and manage hierarchy and permissions across various teams.
Smaller organizations tend to optimize for features that enable affiliate programs and gifting campaigns. Regardless of your team’s size, there are a few features that are essential:
You must be able to find influencers that fit your brand. A great way to evaluate whether an influencer marketing platform can help you with this is by evaluating the breadth and depth of its database:
As most influencer marketers know, finding the right influencers can be time-consuming without an influencer marketing platform. Make influencer discovery more efficient with an influencer marketing tool that offers the ability to layer parameters like:
It’s essential for an influencer marketing platform to provide you with influencer statistics and audience insights, so you can determine whether their followers will resonate with your brand.
Having access to the right influencer data helps you intelligently grow your influencer community. A great influencer marketing platform should give you the ability to search by various qualities, for example:
Customer Story: Check out how BFGoodrich used Traackr’s influencer marketing platform to find and successfully work with a whole new category of influencers.
Product seeding campaigns are an essential strategy for brands of all sizes. Planning this type of campaign can be difficult because there are so many moving parts. You’ll want an influencer marketing tool with capabilities designed to save your team time, while also making all of their activities as efficient as possible:
Customer Story: Check out how Bite Toothpaste Bits used Traackr’s influencer marketing platform to power their successful gifting campaign!
Unlike gifting campaigns, which are often said to be budget-friendly, paid influencer collaborations can be pricey. An influencer marketing platform should help you make confident decisions about your paid campaigns. Consider looking for an influencer marketing software that has features like:
When running social commerce and affiliate campaigns, there are specific capabilities that you’ll want in an influencer marketing platform to drive sales with your influencer partners (and track attribution).
A lot of successful influencer marketing programs get their power from loyal influencer communities. An influencer marketing platform can help you by acting like a customer relationship management tool (CRM), providing historical documentation of every relationship in one place. Some features include:
Customer Story: Looking for examples of brands that have done a good job of building an influencer community? Check out IMAGE Skincare’s story.
Last but not least, you need to know the effectiveness of your influencer marketing campaigns, track your spend and predict the impact of your campaigns with an influencer marketing platform that has comprehensive measurement capabilities.
Understand ROI. Get the full picture for performance and investment efficiency by:
Calculate your budget. Confidently negotiate influencer compensation with suggested fees based on past performance and allocate campaign budgets accordingly.
Spend tracking and budget optimization. Influencer marketing platforms that help you track spend and analyze performance across influencers, platforms, and campaigns will help you optimize your ROI and invest in the right strategies. Your software should calculate spend efficiency metrics like CPP (cost per post), CPE (cost per engagement), CPVID (cost per video), CPV (cost per video view), and CPSV (cost per story view).
Competitive benchmarking. Your influencer marketing platform should give you a way to measure the performance of your brand against your competitors.
Downloadable reports. Your platform should have downloadable Excel and Powerpoint reports to reduce the time it takes to pull and format data.
If you’re investing in influencer campaigns, you need an influencer marketing software that will drive performance. We also have an RFP template that can be used to evaluate influencer marketing platforms. With this template you can evaluate different influencer marketing software against each other to see which solution is best suited to meet your goals.
Learn more about how consumer social media usage and purchase behavior are impacted by influencers.
With many options at your fingertips, selecting the right influencer marketing platform can be overwhelming. This article will give you a checklist for evaluating influencer marketing platforms so you can make an informed decision.
Selecting a great influencer marketing platform is dependent upon your goals, program, and team size. For example, larger organizations need tools that help them optimize workflows, standardize processes and reporting, and manage hierarchy and permissions across various teams.
Smaller organizations tend to optimize for features that enable affiliate programs and gifting campaigns. Regardless of your team’s size, there are a few features that are essential:
You must be able to find influencers that fit your brand. A great way to evaluate whether an influencer marketing platform can help you with this is by evaluating the breadth and depth of its database:
As most influencer marketers know, finding the right influencers can be time-consuming without an influencer marketing platform. Make influencer discovery more efficient with an influencer marketing tool that offers the ability to layer parameters like:
It’s essential for an influencer marketing platform to provide you with influencer statistics and audience insights, so you can determine whether their followers will resonate with your brand.
Having access to the right influencer data helps you intelligently grow your influencer community. A great influencer marketing platform should give you the ability to search by various qualities, for example:
Customer Story: Check out how BFGoodrich used Traackr’s influencer marketing platform to find and successfully work with a whole new category of influencers.
Product seeding campaigns are an essential strategy for brands of all sizes. Planning this type of campaign can be difficult because there are so many moving parts. You’ll want an influencer marketing tool with capabilities designed to save your team time, while also making all of their activities as efficient as possible:
Customer Story: Check out how Bite Toothpaste Bits used Traackr’s influencer marketing platform to power their successful gifting campaign!
Unlike gifting campaigns, which are often said to be budget-friendly, paid influencer collaborations can be pricey. An influencer marketing platform should help you make confident decisions about your paid campaigns. Consider looking for an influencer marketing software that has features like:
When running social commerce and affiliate campaigns, there are specific capabilities that you’ll want in an influencer marketing platform to drive sales with your influencer partners (and track attribution).
A lot of successful influencer marketing programs get their power from loyal influencer communities. An influencer marketing platform can help you by acting like a customer relationship management tool (CRM), providing historical documentation of every relationship in one place. Some features include:
Customer Story: Looking for examples of brands that have done a good job of building an influencer community? Check out IMAGE Skincare’s story.
Last but not least, you need to know the effectiveness of your influencer marketing campaigns, track your spend and predict the impact of your campaigns with an influencer marketing platform that has comprehensive measurement capabilities.
Understand ROI. Get the full picture for performance and investment efficiency by:
Calculate your budget. Confidently negotiate influencer compensation with suggested fees based on past performance and allocate campaign budgets accordingly.
Spend tracking and budget optimization. Influencer marketing platforms that help you track spend and analyze performance across influencers, platforms, and campaigns will help you optimize your ROI and invest in the right strategies. Your software should calculate spend efficiency metrics like CPP (cost per post), CPE (cost per engagement), CPVID (cost per video), CPV (cost per video view), and CPSV (cost per story view).
Competitive benchmarking. Your influencer marketing platform should give you a way to measure the performance of your brand against your competitors.
Downloadable reports. Your platform should have downloadable Excel and Powerpoint reports to reduce the time it takes to pull and format data.
If you’re investing in influencer campaigns, you need an influencer marketing software that will drive performance. We also have an RFP template that can be used to evaluate influencer marketing platforms. With this template you can evaluate different influencer marketing software against each other to see which solution is best suited to meet your goals.