The Top and Rising UK Creators in Social Commerce

What is Social Commerce, and Why is it Important?

Social commerce is a subset of e-commerce that is enabled by a social media platform, and is a flexible term that includes a breadth of purchase enablements from socially shared affiliate links, e-commerce integrations, to native in-app purchases.‍

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Over the past few years, social commerce evolved from a new/experimental strategy, to a necessity. The growth of the social commerce industry can be seen in several key areas:

• Tech development. All of the major social platforms have added some sort of social commerce capability including TikTok, Pinterest, Instagram, Facebook, Snapchat, and more.
• Brand investment. Alongside developments on the tech side, brands have responded by investing more of their budgets into social commerce strategies. In fact, eMarketer anticipates that social commerce sales will double over the next four years.
• Creator and consumer engagement. New data from Traackr found that more creators are talking about social commerce and live shopping this year, compared to last. This is critical, given that over half of UK consumers shared that creators sway their purchase decisions.

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The net-net: if your brand hasn’t started playing in the social commerce arena, you’d better get started now before you get left behind. On the flip side, if your brand already has some social commerce strategies in play — it’s best to keep honing and optimizing so you can stay ahead of the curve.

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What’s in the Top and Rising UK Creators in Social Commerce Report?

Traackr partnered with TikTok Shop UK, to develop this first-of-its-kind report. Inside, you’ll find creator and consumer data about the growth of social commerce and live shopping, lists of top creators who have the highest success rates of selling beauty and fashion products on TikTok Shop UK in H2 2024, and actionable insights on social commerce strategies.

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The goal is for you to be able to use this study to find potential top creator partners for your social commerce campaigns and gain strategic inspiration from successful brands!

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Key Insights

In this report, you will find:

• The top 25 creators who have earned the most revenue in the beauty category on TikTok Shop UK
• The top 25 creators who have earned the most revenue in the fashion category on TikTok Shop UK
• Insights on which beauty and fashion brands these top selling creators have frequently mentioned or worked with
• Insights on social commerce strategies from brands like Benefit Cosmetics, Made by Mitchell, PUMA, and ASOS

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Download the full free report to get the creator lists, and the insights that will help you build successful social commerce strategies!

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How Will This Report Help My Social Commerce Strategies?

It can be dizzying to think about everything that goes into building a new social commerce strategy, or optimizing an existing one. The good news is that there are a few tried and true tools that can help you get started.

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Here are some actionable steps that you can take to create or improve your social commerce strategy, using the data and insights provided in this report:

• Discover key data to back the importance of your social commerce plans. Have internal teams that need to be convinced to invest more in social commerce? Or simply want some great proof points to bring to the table to back up your strategy? This report gives you analyst, creator, and consumer data that illustrates how much the social commerce industry is growing and its impact for brands.
• Find top creators for upcoming social commerce campaigns. One of the most difficult things about creator-led marketing campaigns and initiatives is simply finding the right partners. There are tactics for finding the right creator partners, but it often comes down to finding creators that are good at selling and finding creators that have affinity for your brand. This report gives you a shortlist of creators who have proven their ability to sell, and, gives you a list of brands they’re interested in/have worked with (hint: look for brands that are adjacent to yours or direct competitors to get a proxy for affinity).
• Get social commerce strategy inspiration from top brands. Having industry proof points and a shortlist of potential creator partners does not make a social commerce strategy (ah, if only it was that easy!). What can help you get there is by looking at other brands that have developed successful strategies. In this report, you will get some behind-the-scenes access of social commerce strategies that ASOS, PUMA, Benefit Cosmetics, and Made by Mitchell use. Use these insights for inspiration for how to build or improve your social commerce strategy!

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Download the full free report to get the creator lists, and the insights that will help you build successful social commerce strategies!