Marketing Insights & Reports
State of Influence: Beauty Trends Q4 2022
Strategies driving top influencer marketing programs from beauty brands like Maybelline, Rare Beauty, L’Oréal Paris, GHD, and Avéne. Plus, engagement rate benchmarks and beauty trends analysis.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.
Traackr’s new Beauty State of Influence report offers a list of top performing influencer marketing programs by brand, in the US, UK, and France.
Q3 2022 wasn’t an easy quarter, with global economic concerns putting stress on the industry from all angles. This new report digs into how some brands and influencers continued to excel despite these challenges. Some highlights include:
- Sponsored influencer content decreased quarter-over-quarter (QoQ), but organic content and audience metrics like video views continued to increase.
- Performance varied depending on beauty category, with fragrance and hair care showing the most resilience and several interesting beauty trends pushing through.
- Platforms continued to battle it out over video views, with some surprising winners.
We also take a look at the influencer marketing strategies that leading brands like Maybelline, Rare Beauty, L’Oréal Paris, GHD, and Avéne are implementing to create sophisticated and impactful influencer marketing programs. Last, we highlight a few of the beauty trends and influencers that our data indicates are on the rise.
Marketing Insights & Reports
State of Influence: Beauty Trends Q4 2022
A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, beauty trends, and engaging content.
More Resources
.png)
.png)
Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.
“Traackr is an incredible tool”
“Brings structure and science to IM“
“Great influencer identification“
“The customer support team is excellent!”
“Perfect tool to streamline influencer marketing”
“Influencer marketing and ROI made easy”
“10/10 customer support”
“The best influencer tech I’ve used yet”
“Solid influencer marketing platform”
“Essential to my influencer campaigns”
“An absolute necessity in any influencer marketing strategy”
“Great customer support from the Traackr team!”
Ready to Get Started?
The platform for performance-driven influencer marketing
